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home > news & press kit > AS in the news


AS in the news
(links are provided where available)

Hard Workers: Go Back to Bed
The Daily Journal, 4/14/08
..."Sleep problems have a cost to employers, said Mark Rosekind"..
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The Trouble with Time Travel, 4/2/08
The Globe and Mail, 4/2/08
..."disrupting the body's circadian rhythm, jet lag can cause fatigue, insomnia and disorientation"..
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Sleeping on the Job
Human Resource Executive Online, March 2008
..."program has successfully reduced people's fatigue and will be expanded to the entire VA system"..
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Wake up and Smell the Coffee
CBS News Sunday Morning 3/9/08
..."coffee remains the gold standard of caffeine delivery systems. You need about 100 to 200 milligrams of caffeine to wake you up"..

Americans are working harder on less sleep
Reuters News 3/3/08
..."daytime sleepiness interferes with their daily activities at least a few days a month, 63 percent said they are likely to accept their sleepiness and keep going"..

Teen Sleep Habits Discussed
The Paly Voice 1/28/08
..."one result of too little sleep is that a person's reaction time slows by 25 percent, a dangerous amount of time for a sleepy driver. Judgment and decision-making are also negatively affected"..

Embassy Suites Hotel Launches BusinessBalance.com
Business Wire, 1/22/08
..."announces the launch of Business Balance, a new initiative designed specifically to help business travelers stay on their 'A' game while traveling. Accredited sources on nutrition, exercise and sleep will offer business travelers guidance and tips to help maintain balance on the road"..
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Power Down for Better Sleep
WebMD, Jan-Feb 2008
..."our wired way of winding down at night means we're sleeping less and less. As you stay up later on a consistent basis, you readjust your internal clock, and delayed sleep phase syndrome sets in"..
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New Survey Uncovers How Insomnia Affects Job Performance and Safety
PR Newswire, 6/12/07
..."survey of 2,082 nurses found that more than one quarter of nurses suffered from insomnia; 32% had difficulty staying asleep, 12% had trouble falling asleep, and 55% suffered from a combination of both"..
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Scientists Try to Wake Up Public About Teens' Sleep Needs
Palo Alto Online, May 2007
..."growing fear among sleep experts is that America's high school students, who are leading lives of increased stress, are suffering the effects of sleep deprivation and from adults' lack of awareness of adolescent sleep needs."..
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Wide Awake
HBO Documentary Films, May 2007
..."artfully explores the world of chronic sleep deprivation - an affliction experienced by more than 100 million Americans."..
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Let's Talk Sleep Podcast: Dr. Mark Rosekind
letstalksleep.com, March 2007
Dr. Rosekind discusses sleep tech fatigue and alertness issues with Theresa Shumard.

When the UFO's Land, It's Time for a Long Nap
New York Times, 3/27/07
..."With business travelers, you see two kinds of behavior when they are overtired. They either become withdrawn or cranky. When they are cranky, that's when bad things happen."..
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Hilton Campaign Earns HSMAI Adrian Award
Business Wire , 2/08/07
..."world-renowned sleep expert Dr. Mark Rosekind to transform 160 athletes' dorm rooms at the U.S. Olympic Training Center in Colorado Springs, CO into the ultimate performance-enhancing sleep environment potentially increasing athlete performance by 30 per cent"...

Science Proves the Value of Vacation
Vacationgap.com, Dec 2006
..."studied passengers flying Air New Zealand from Los Angeles to Auckland and was conducted by former NASA scientists at Alertness Solutions, who employed equipment and techniques heretofore only used to analyze the effect of travel on astronauts and pilots."...

Feeling Well Rested and Wide Awake When It Counts
NASA Spinoff, Nov 2006
..."Rosekind and Mallis are applying the scientific prowess they honed at Ames and incorporating the latest research available to help individuals and organizations manage and overcome the operational challenges of their environments."...

The Science of Zzzzz's
New York Times, 8/08/06
..."Airline captains are the master jet-laggers," said Dr. Mark R. Rosekind, president and chief scientist at the consulting firm. "We've done surveys of pilots to see how they manage alertness. They're not doing the stuff that works."...

Tips for Sleep Deprived America
CNN, 3/25/06
...And helping to get those Z's is our guest today, Dr. Mark Rosekind. He's a sleep specialist who recently designed bedrooms for U.S. Olympians, as well. Really interesting. Helping them sleep better. And we also talked with American speed skating gold medallist Apolo Ohno. He aims for nine hours of sleep per night. He says without it he's not in top form. That's something to think about for all of us...

American Olympians Train in Colorado Springs
Voice of America, 11/07/05
..."With optimal sleep you are talking about potentially up to a 30 percent boost in your individual performance," explains Dr. Rosekind, "and a short nap of even 20 to 25 minutes or so can boost your performance by 34 percent and your alertness by 54 percent. There is really no other strategy that can give you that kind of boost in that short of a time...

Hilton Joins Forces with Former NASA Scientist
Hilton Hotels Press Release, 10/06/05
...Like all Hilton guest rooms, the newly designed dorm rooms will offer a blend of technology with the latest in sleep research and the comforts of home. The most important ingredient of the remodel will be the replacement of the facility's standard twin beds with a complete bedding system designed exclusively for Hilton...

Truck Drivers Should Grab the Wheel When It Comes to Sleep Management
Occupational Hazards, 3/17/05
...applauds the Federal Motor Carrier Safety Administration for making the first significant changes to the hours-of-service rules since 1939. The rules -- which were implemented in January 2004 but currently are under review by the agency -- create a work and rest schedule for commercial truck drivers that is more congruent with a person's biological rhythms and with the latest scientific research on sleep and fatigue, Rosekind says...

British Airways Webchat
WebFlyer.com, 9/20/04
...British Airways will sponsor an exclusive web chat featuring Dr. Mark Rosekind, a leading sleep expert. Dr. Rosekind specializes in translating scientific knowledge on sleep and related factors into practical strategies that improve safety and productivity...

JetBlue Announces Alertness Management Safety Program
JetBlue Press Release, 1/21/04
...to providing educational strategies on alertness, JetBlue will also collect objective, scientific data during actual JetBlue flights using Alertness Metrics Technology (AMT). Alertness Solutions' AMT approach involves using non-intrusive devices (an actigraph and specially programmed PDA) to collect objective information on sleep quantity and quality, simple performance testing, and a log of daily activities...

I Can't Sleep
BusinessWeek, 1/19/04
...pilots -- not to mention policemen and doctors -- admit to making errors in sleep-deprived states, according to Alertness Solutions, a consulting company in Cupertino, Calif. "It's not as if people are off their game by 1%," says Mark Rosekind, president of the company. "They're way off." What's more, all this tossing and turning is putting a damper on the economy. Sleep deprivation costs $45 billion a year in lost productivity, health-care bills...

Peak Performance and Traveling Don't Mix
New York Times, 11/4/03 (registration required)
...business travelers think they perform better and sleep more than they actually do. While the volunteers ranked themselves as highly or extremely productive, their performance dropped by almost 20 percent while traveling. They also reported getting an hour more sleep than they actually did...

Hilton Hotels Completes Study of Business Travelers
Hilton Hotels, 11/4/03
...study participants registered a total sleep loss of almost eight hours by the time they returned home, the equivalent of one full night's sleep. That's a finding scientists say has broader implications...

Alertness Solutions Introduces Awake at Wheel to Combat Drowsy Driving
Business Wire, 5/21/03
...Susan Coughlin, former vice chairman of the National Transportation Safety Board. "Alertness Solutions has an innovative remedy that combines state-of-the-art science with a practical tool, offering the potential to reduce crashes and make highway driving safer"...

Dark Side of Holidays: Sleep-Deprived Drivers
When the Eyelids Snap Shut at 65 MPH
New York Times, 11/26/02 (registration required)
..."Every segment of our culture is now working round the clock: health care, transportation, public safety, technology, economics and banking, convenience stores and gas stations," Dr. Rosekind said. "People are getting less and less sleep and their body clocks are more disrupted. Drowsy driving is the consequence"...

Sleep: From A to Zzzz
Discovery Health Channel, 2/25/02
...getting about two hours less sleep than you need is enough to significantly reduce or even impair your performance and productivity the next day. So if you need eight hours and you're only getting six or less, then we know the next day you're going to pay for that...

Sleepless in the Cockpit
60 Minutes, 10/15/00
This Ed Bradley segment profiled the issue of pilot fatigue in the cockpit, including an interview witha pilot involved in a fatigue-related aviation accident.

Flying Tired?
Dateline NBC, 2/7/00
"Are some pilots getting off the ground without getting the rest they need?" Alertness Solutions is featured in this report on the risks related to airline pilots flying fatigued.

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